Wellness
“I am telling you your story, not hers. No one is told any story but their own.”
—C.S. LEWIS, THE CHRONICLES OF NARNIA: THE HORSE AND HIS BOY
National Center for Equine Facilitated Therapy
Following the departure of its Development Director, the National Center for Equine Facilitated Therapy (NCEFT) brought me in to lead a critical spring fundraising campaign. Working closely with the Executive Director and their Development Associate, I developed the campaign's messaging and visual identity, writing and designing every public-facing piece across print, email, and social media.
The appeal became the organization's most successful spring campaign, raising $237,313.
A CAMPAIGN AT A CRITICAL MOMENT
This campaign was built around the stories of NCEFT's Board Chair, Executive Director, and clients, including the Board Chair's own journey from client to leader. My role was to shape those voices, together with the organization's programs, statistics, and giving opportunities, into a single fundraising story that carried consistently across direct mail, email, and social media.