“You don’t believe in the story of the Great Pumpkin?”
—LINUS, IT’S THE GREAT PUMPKIN, CHARLIE BROWN
Great Glass Pumpkin Patch
The Great Glass Pumpkin Patch is the largest glass pumpkin patch event on the West Coast. I developed the campaign's creative direction and public-facing communications, guiding the event's visual identity across marketing, media outreach, digital communications, and branded materials. The campaign helped return attendance and revenue to pre-pandemic levels while expanding media coverage and leading to an ongoing consulting partnership with one of the event’s beneficiaries, the Palo Alto Art Center Foundation.
COHESIVE STORYTELLING
From my concept sketch to public communications, branded apparel, and television coverage, every element of this campaign was designed to tell one story. By developing a visual and narrative identity, I helped create a unified public presence across every audience touchpoint.